2024 · Campaign media

One Ride at a Time

Santa Cruz Metropolitan Transit District

Commissioned work

Campaign photograph of a Santa Cruz Metropolitan Transit District bus among redwood trees.
Open on YouTube

About the work

An overview of Santa Cruz METRO’s One Ride at a Time initiative, linking public transportation with the landscapes and communities it serves. The film is one part of an ongoing partnership in video production, photography and the care of a working media archive.

Andrew’s role
Strategic video production, campaign photography and archival development
What the work does
Campaign video drawing on the working archive Amotion maintains for the partnership.
“With Andrew’s assistance, we have received numerous video awards, including the prestigious 2024 Hermes Gold Award for Best Social Media Fundraiser video. This accolade is a testament to his exceptional storytelling and production capabilities.”
Danielle GlagolaChief Communications & Marketing Officer · Santa Cruz Metropolitan Transit District

Bus photography by Andrew J. O’Keefe II; nature imagery on the redwood bus wrap by Frans Lanting.

Awards

One Ride at a Time: Driving a Greener Future — related project photograph or film still

2025 · Award

First Place / STAR Award

CAPIO / SCAN STAR Awards

One Ride at a Time: Driving a Greener Future
Promotion of a City/County/Public Agency (1 Full-Time)

Awarded to Santa Cruz Metropolitan Transit District for the campaign video, within the ongoing media partnership.

Source & credits
One Ride at a Time — related project photograph or film still

2025 · Client campaign recognition

Grand Award

American Public Transportation Association (APTA) AdWheel Awards

One Ride at a Time
Best Marketing and Communications Educational Initiative · Comprehensive Campaign

Awarded to Santa Cruz Metropolitan Transit District’s broader campaign, encompassing work by Amotion and other creative contributors.

Source & credits
One Ride at a Time — related project photograph or film still

2024 · Award

Platinum Award

Hermes Creative Awards

One Ride at a Time
Advertising Photography

Photographs of METRO’s wrapped buses by Andrew J. O’Keefe II, created with METRO. Redwood image on the wrap by Frans Lanting.

Source & credits
One Ride at a Time — related project photograph or film still

2024 · Award

Gold Award

Hermes Creative Awards

One Ride at a Time
Social Media Video (Fundraiser)

Video created by Andrew J. O’Keefe II with Santa Cruz Metropolitan Transit District.

Source & credits

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